Making a Difference
to people's lives

Green light for £15m extra care scheme


The Wrekin Housing Group has partnered with Keon Homes to build a new £15m Extra Care development in Shropshire.

Keon Homes has purchased land off Bloor Homes at its Hutchinson Gate site in Newport and will now work with The Wrekin Housing Group to deliver the scheme.

The scheme, under Wrekin’s ShireLiving brand, will offer 70 modern apartments specifically designed to make retirement life easier and more secure. All of the apartments will be available for affordable rent and the development will be complemented by an onsite café, landscaped gardens and its onsite friendly team will offer peace of mind, deliver care and support services and facilitate a vibrant social community.

Ideally situated just a ten-minute walk into the market town, Queenswood will provide high quality living space and wraparound care and support for people over the age of 55, offering a mix of one and two-bed apartments, private gardens and a café.

Groundworks have already started, with a 20-strong team on site from March with the aim to complete the development in spring 2025.

Charlotte Prince, Development Manager at The Wrekin Housing Group said:

“Our new Extra Care scheme will bring huge benefits to Newport and its surrounding communities. This is an exciting project that will help meet the growing demand for older people’s housing and create much-needed job opportunities for local people.

“Our ShireLiving brand has a strong track record when it comes to providing modern, secure and vibrant facilities that allow our tenants to enjoy a hassle-free retirement. We’re delighted to be working with Keon on this exciting development.”

“This is a massive milestone for the business and the first time we will be constructing an ‘Extra Care’ scheme,” explained Matt Beckley, Head of Development at Keon Homes.

“We have spent the last year getting to know The Wrekin Housing Group and what it looks for in its developments. This gave us the insight to identify this opportunity with Bloor Homes and we quickly tied up the deal to purchase the 1.5acres of land with view to building the 70-strong mix of apartments and shared living spaces."

He continued: “The location is perfect. Just a few minutes away from the centre of Newport, which gives residents the opportunity be a real part of the local community and enjoy everything the sought-after market town has to offer in terms of shops, walks, pubs and restaurants.”

Matt went on to add: “The Wrekin Housing Group is a prime example of the type of partnership working that Keon Homes is really pushing and marks the largest joint venture with a client in our short history.”

Euan Grant, Managing Director of sister business Chasetown Civil Engineering, concluded: “We are proud to be working alongside Keon Homes and our long-standing client, Bloor Homes, on this prestigious scheme in Newport.

“It reinforces how far Keon has progressed and it’s great to see its branding alongside well-established construction names and The Wrekin Housing Group on the advertising hoardings at the entrance to this project”.

9th January 2023